Hasselbeck signs with Campbell’s Soup

Matt HasselbeckThis is getting pretty impressive. First it’s Shaun Alexander landing the Madden 2007 cover. And now Matt Hasselbeck lands a national endorsement deal with Campbell’s Chunky Soup.

He’ll be joined by Ben Roethlisberger and Donovan McNabb (again/still), and all their moms. MattHass talked to JM Romero in today’s Times, and makes it sound like these commercials could be his mom’s coming out party:

“My mom is really dynamic, really athletic, really fit. She’s not what you think of as a typical mom. I’m excited for her.”

Cough, cough … You think that’s cheesy? How about this quote from the Campbell’s guy:

“Donovan McNabb, Ben Roethlisberger and Matt Hasselbeck represent the very best of the NFL and they resonate with our Chunky consumer – a hard-working, approachable guy who is always looking out for others, especially his mom.”

Awww, shucks. But I can’t give MattHass a hard time. I like the guy too much.

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